Google Analytics Bootcamp | Online
11

Friday, 11 December

6:30 pm – 12:30 am CST

$180 USD
Cost
$180 USD
Total

Questions? Read our FAQs

Google Analytics Bootcamp | Online | December 11

Sotirios Seridis Photo


Founder, XYZ Lab

11

Friday, 11 December

6:30 pm – 12:30 am CST

Online

Anywhere
Online
$180 USD
Cost
$180 USD
Total

Questions? Read our FAQs

About This Workshop


Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

Takeaways

  • In-depth understanding of how Google Analytics can improve the student’s web business.

  • Gain an in-depth understanding of how web analytics relates to business KPIs.

  • Learn how lean analytics applies to web analytics through smarter reporting.

  • Learn how to use the analytics tools for faster actionable insights.

  • Learn how to tag marketing campaigns so they can be tracked in Google Analytics.

  • Learn how Google Analytics Remarketing Lists can power your online advertising.

Preparation

  • Have access to your Google / Universal Analytics
  • Optional: Having access to webmaster tools and / or Google AdWords

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please note: This session is not recorded however you will receive the slides after the session.

About the Instructor

Sotirios Seridis Photo

Founder,
XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

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