Google Analytics 2 Day Intensive

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

Past Locations for this Workshop Series

Google Analytics 2 Day Intensive

New York City

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

GA NYC (Manhattan), HQ
902 Broadway, 4th Floor
New York NY 10010

Past Locations for this Workshop Series

About this workshop series

Google analytics is a tool that is fundamental to understanding your business’ digital reality. In this class you will learn how to effectively use Google Analytics to capture, analyze and drive meaningful insights from your data to drive your website needs forward.

In this two day bootcamp you will not only learn and practice how to report from Google Analytics, but you will also learn how to setup your GA properties for success, advanced event tag management to make sure you are capturing metrics important for your business, and how to create advanced visual dashboards in Google Data Studio for sharing meaningful insights with your internal and external clients.

Takeaways

  • Overview of analytics impact on Digital Marketing
  • In-depth understanding of Google Analytics as a tool
  • An in-depth understanding of how web analytics relates to business KPIs.
  • How to use the analytics tools for faster actionable insights.
  • How to tag marketing campaigns so they can be tracked in Google Analytics.
  • Introduction to Google Tag manager for learning how to create advanced goal and event tracking, including setting up your facebook pixel
  • Introduction to Google Data Studio, for advanced visual reporting
  • A full day of intensive hands on practice in a setup Google Analytics account

Prereqs & Preparation

  • Please bring a laptop computer to class (a Windows PC or MacBook)
  • Have admin access to a Google Analytics account (select the gear icon that says admin in your google analytics account, then select “user management”, if you can add additional users, you have admin access, if your only option is to “remove yourself from the account, reach out to the admin and have them add you as an admin”)
  • Optional: Having access to google webmaster tools and Google AdWords if you have it
  • Optional: Setup your Google Data Studio and Google Tag Management account

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