Google Analytics 1-Day Fundamentals Workshop | May 24

$199 AUD each
Monday, 23 May, 2022
9 pm – 2 am EDT
Adelaide (Online)

About This Workshop

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works, beyond the basic features, gives you the ability to unlock powerful insights.

We'll then dive into how to set up accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.

This 6-hour Google Analytics 1-Day Fundamentals Workshop is the interactive and hands-on way to set concrete KPIs and track success through Google Analytics. You will dive head first into Google Analytics, skill up with exercises, and by the end of the day you’ll know how to increase your efficacy as data-driven marketer — and maximize success.

Takeaways

  • Set concrete goals and KPIs that align with your site's mission.
  • Know how to track goals and gain insights from reports.
  • Use the information from Google Analytics to improve conversions and UX.
  • Additional tools and resources to improve your reporting efforts.

Preparation

This 1-day Workshop focuses on Universal Analytics and NOT Google Analytics 4.

This workshop is for beginners. No prior knowledge or experience required.

Install Google Chrome and signup for a Google Analytics account prior to class.

Note:This workshop will take place online. In preparation, please download Zoom. This class will not be recorded, however, slides will be sent within 7 days following the session. Each individual class participant must have purchased a ticket. If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Briony Cullin Photo

Freelance Digital Marketer

Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.

Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.
Can't Make It?
Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
Follow
Spread the Word

You May Also Like

Can't Make It?

Follow this workshop to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.