Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works, beyond the basic features, gives you the ability to unlock powerful insights.
We'll then dive into how to set up accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.
This 6-hour Google Analytics 1-Day Fundamentals Workshop is the interactive and hands-on way to set concrete KPIs and track success through Google Analytics. You will dive head first into Google Analytics, skill up with exercises, and by the end of the day you’ll know how to increase your efficacy as data-driven marketer — and maximize success.
This 1-day Workshop focuses on Universal Analytics and NOT Google Analytics 4.
This workshop is for beginners. No prior knowledge or experience required.
Install Google Chrome and signup for a Google Analytics account prior to class.
Note:This workshop will take place online. In preparation, please download Zoom. This class will not be recorded, however, slides will be sent within 7 days following the session. Each individual class participant must have purchased a ticket. If you have any questions please reach out to firstname.lastname@example.org
Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.
Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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