Google Ads Two Part Workshop Series | May 17

$199 SGD each
Tuesday, 17 May -
Thursday, 19 May
4 6:30 am EDT
Singapore (Online)

About This Workshop Series

Customer acquisition is one of the most important processes in the marketing funnel for any business to succeed. Enter; Google Ads. Done correctly, Google Ads can be an excellent platform for user growth. Otherwise, you may run the risk of unknowingly depleting your marketing budget. Yikes!

In this hands-on 2-part workshop series, you’ll walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your marketing budget. Perfect for small business owners, marketers or anyone looking to learn some new skills, this hands on workshop will guide you to confidently manage your own effective Google Ad campaigns.

Takeaways

  • Overview of the current Search landscape
  • Google Ads Formats: Different types of Ad campaigns including Search, Re-marketing, Display, Shopping, and when to use them
  • What makes a great Ad? Good examples of - Search intent, ad copy, landing page experience ads
  • Learn how to build successful Google Ads campaigns that work for user acquisition, e-commerce, and lead generation.
  • Track and measure: How to measure Adwords performance
  • Re-marketing: Ads re-marketing can mean the difference between a sell-out and an under-appreciated product. This is where Google's Display Network comes into play.
  • Optimisation: Discover how to optimise your marketing budget and avoid making rookie mistakes spending and avoid making rookie mistakes.

Schedule

May
17
Part 1
Tuesday   4 6:30 am EDT
May
19
Part 2
Thursday   4 6:30 am EDT

Preparation

  • This session is taken completely online. In preparation, please download Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session. If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Sotirios Seridis Photo

Founder, XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.