Google Ads Full Day Workshop | Online | June 8
Sotirios Seridis
Founder,
XYZ Lab
About This Workshop
Acquiring new customers is one of the most important challenges for any business. Enter; Google Ads. Done correctly, Google Ads can be an excellent platform for growth, but if you’re not doing it correctly, you can quickly say goodbye to your marketing budget. Yikes!
In this hands on workshop, you’ll walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise spending while avoiding throwing your money down the Google Ads wishing well. Perfect for small business owners, marketers or anyone looking to learn some new skills, this hands on workshop will guide you to confidently manage your own effective Google Ad campaigns.
Takeaways
- Overview of the current Search landscape
- Google Ads Formats: Different types of Ad campaigns including Search, Re-marketing, Display, Shopping, and when to use them
- What makes a great Ad? Good examples of - Search intent, ad copy, landing page experience ads
- Learn how to build successful Google Ads campaigns that work for user acquisition, e-commerce, and lead generation.
- Track and measure: How to measure Adwords performance
- Re-marketing: Ads re-marketing can mean the difference between a sell-out and an under-appreciated product. This is where Google's Display Network comes into play.
- Optimisation: Discover how to optimise spending and avoid throwing your money down the Google Ads wishing well.
Preparation
- This session is taken completely online using Zoom and Slack.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
- We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
Please note: This session is not recorded however you will receive the slides from the session.
About the Instructor
Sotirios Seridis
Founder,
XYZ Lab
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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