Going Live: Marketers Guide to Live Streaming Media

Upcoming in Melbourne

7

Monday, 7 March
Melbourne

Past Locations for this Workshop

Going Live: Marketers Guide to Live Streaming Media | Melbourne

7
Attend the next event on Monday, 7 March.

Upcoming in Melbourne

7

Monday, 7 March
Melbourne

Past Locations for this Workshop

About this workshop

According to a study by Cisco, live streaming is expected to grow 15-fold by 2022 and reach a 17% share of all internet traffic. It’s really no wonder that more and more marketers are choosing this platform to interact with their target audiences. Savvy brands are now finding ways to incorporate platforms like Facebook Live and Twitch in their marketing stack.

If you are part of a brand team or a marketing professional simply looking to better understand the realm of Live Streaming, don’t miss out on this exclusive opportunity to prepare yourself for the shift towards this relatively new field and understand how to utilise this versatile marketing tool.

Come join us and cut through the content clutter to help your brand stand out!

Takeaways

  • Understand how Live streaming is growing in popularity and how does it work
  • Explore 2 different ways to leverage live streaming
    • Create a live stream event through key media platforms (eg. LazLive, YouTube live, Facebook live)
    • Learn how to prepare a proper script for an ecommerce live stream event
    • Learn tactics to engage the audience throughout the live stream, such as welcoming audience by name, giving away freebies, timely prompts for audience to add to cart
    • Pay for an ad placement in a live stream experience (eg. Twitch)
    • Reach highly engaged esports fans with video ads shown within the live stream across devices, looking at success metrics such as live views, video completion rate.

  • Learn about brand safety risk in using live streaming and ways to mitigate the risk

Prereqs & Preparation

This is an introductory class to live streaming media. No prior experience required.

In preparation, please download Zoom.This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

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