Go-To-Market Strategy

Past Locations for this Class

Go-To-Market Strategy

Past Locations for this Class

About this class

Creating a marketing strategy is one of the most important aspects of launching your new product or platform. In this class, you’ll gain a clear understanding of what a go-to-market strategy is, why it is important, and how to develop your own. By learning the necessary steps to take and components to know in developing your own strategy, you’ll be able to outline tactical approaches and create a plan of execution for your very own go-to-market strategy. Once your strategy is in place, you’ll also find out the tools used to measure its success.


  • Understanding what go-to-market is and its importance in unlocking potential markets.
  • Overview of the methodology and techniques needed to develop a strategy: internal/external audits, positioning/targeting, and different tactics to determine content and channels
  • Creating a road map for a hard or soft launch of strategy and outline tactical approaches
  • Measure success vs. failure of a new strategy through engagement, scale, virality, and profitability

Prereqs & Preparation

Please bring a laptop or tablet.

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