Creating a marketing strategy is one of the most important aspects of launching your new product or platform. In this class, you’ll gain a clear understanding of what a go-to-market strategy is, why it is important, and how to develop your own. By learning the necessary steps to take and components to know in developing your own strategy, you’ll be able to outline tactical approaches and create a plan of execution for your very own go-to-market strategy. Once your strategy is in place, you’ll also find out the tools used to measure its success.
Please bring a laptop or tablet.