Saturday, 25 April
GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
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Have you ever been puzzled how certain products surge in sales, while others never even see the light of day? Surprised how most start-ups - even those with extraordinary products - fail to capture the excitement of their audiences? And have you wondered how FTSE 100 companies seemingly have no issues successfully rolling out new products into different markets?
Having a good product is one thing. Successfully rolling it out into the market and generating sales is another entirely. Having a go-to-market plan is critical - whether you are a founder of a start-up, or a marketing/product professional in a larger organisation. This workshop will teach you how to systematically roll out any product or service into a market and generate sales.
The workshop is built on the back of a practical, science-based marketing strategy framework – one that has previously only been used on a consultative basis with leading tech start-ups. This has helped them exceed their sales goal and/or attract sizeable investments. The framework has also proven to be extremely useful for professionals aiming to make a real mark in their respective organisations.
About the framework:
This award-winning framework is based on a synthesis of best practices from three worlds: (a) Big Tech (Google, Cisco and Walmart), (b) top business schools (Cranfield School of Management, London Business School) and (c) leading tech start-ups. It took up to seven years to build, optimise and implement the framework successfully to generate the exceptional results it now can.
The framework incorporates a number of principles, studies and sciences, namely:
The strategy framework is divided into 7 chapters, which logically trickle down from strategy and execution to performance analysis:
By the end of this session, you will know:
¶ 8-hour of sleep ¶ Coffee. Lots and lots of coffee. ¶ Your undivided attention and a notepad.
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