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Getting Started with Google Tag Manager | May 27

Nitesh Sharoff Photo

Growth Marketer & Entrepreneurship Coach,

About This Class

Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor.

Google Tag Manager is fast becoming the mots popular solution for many of these limitations. GTM makes it easy for marketers to add and update website tags including analytics, remarketing, and more – with just a few clicks, and without bugging the IT staff. This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

NOTE: this session willnot be recorded. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.


  • How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, macros and rules.
  • How marketers now can implement web analytics without IT/developers support.
  • Standard Google Analytics tags and their implementation (outside GTM)
  • Implementing Google Analytics within GTM
  • Standard page view and virtual page view tracking
  • Events, goals and goal funnel tracking
  • eCommerce tracking
  • Internal and external campaign tracking
  • How to know if you tags are working - The debugging process.
  • Web Analytics implementation best practices


  • This class is taken completely online via Zoom.

  • Class set up information will be emailed on the day of the class.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class. Participants are also encouraged to download and save any shared materials during class for later reference.

About the Instructor

Nitesh Sharoff Photo

Growth Marketer & Entrepreneurship Coach,

Nitesh is an experienced growth marketer & entrepreneurship coach. Right now, he's helping large eCommerce brands like Net-a-porter measure their user behaviour and supercharge their growth using data.

Nitesh has built three online businesses and continues to coach startups with rapid experimentation principles, the same principles that grew his eCommerce business to $5M trading in 9 countries. His brand made it on the shelves of retailers such as Selfridges, Debenhams & Weightwatchers and was featured by Glamour magazine and Elle.

If Nitesh isn't teaching, you'll find him passionately chopping away in the kitchen in search of the perfect meal.

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Getting Started with Google Tag Manager
Thursday, 27 May, 2021
1 4 pm EDT
New York City (Online)
$ 99

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$ 99
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