Questions? Read our FAQs
Questions? Read our FAQs
Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor.
Google Tag Manager is fast becoming the mots popular solution for many of these limitations. GTM makes it easy for marketers to add and update website tags including analytics, remarketing, and more – with just a few clicks, and without bugging the IT staff. This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
NOTE: this session will not be recorded. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Participants are encouraged to bring their laptops and follow the setup process during the session with their own websites. (You are expected to have access/rights to do certain changes in your website codes).
Nitesh Sharoff Growth Marketer & Entrepreneurship Coach
Nitesh is an experienced growth marketer & entrepreneurship coach. Right now, he's helping large eCommerce brands like Net-a-porter measure their user behaviour and supercharge their growth using data.
Nitesh has built three online businesses and continues to coach startups with rapid experimentation principles, the same principles that grew his eCommerce business to $5M trading in 9 countries. His brand made it on the shelves of retailers such as Selfridges, Debenhams & Weightwatchers and was featured by Glamour magazine and Elle.
If Nitesh isn't teaching, you'll find him passionately chopping away in the kitchen in search of the perfect meal.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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