Getting Started with Google Tag Manager
28

Thursday, 28 November

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Getting Started with Google Tag Manager | November 28

Grant Kemp Photo


Data Implementation Consultant, Photobox

28

Thursday, 28 November

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Class

Google Tag Manager has revolutionized digital marketing. Anyone can benefit whether you work for a large enterprise or a small startup.

Google Tag Manager lets any web professional take control of their website data and tagging, without needing to be reliant on the IT staff or developers.

This 3 hour session will take you through the basics of how tag manager works, using easy to understand concepts and practical “real-world” examples. By the end of the workshop you will be confident with deploying and changing google analytics tags, tracking elements like javascript errors and even deploying social media conversion tags to help take your digital marketing to the next level.

Takeaways

  • How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, the most common variables, and trigger types.
  • How marketers now can implement web analytics without IT/developers support.
  • How to implement common marketing tags like Facebook.
  • Implementing Google Analytics within GTM
  • Standard page view and virtual page view tracking
  • Events, goals and goal funnel tracking
  • eCommerce tracking
  • Campaign tracking
  • Using the debugging process to know if you tags are working.
  • Web Analytics implementation best practices

Preparation

  • Participants are encouraged to bring their laptops and follow the setup process during the session.
  • If you have your own website and full writeable access to your tag manager container, you are welcome to use your own website. If you don’t have a website, we will send you instructions to set up a test site for testing your tags locally on your machine. You will be expected to have access rights to install software on your machine.

About the Instructor

Grant Kemp Photo

Data Implementation Consultant,
Photobox

Grant Kemp is a data evangelist. He loves to create analytics and data solutions as well as build the capability to use them within customer teams. Grant has over 15 years experience in digital starting out as a developer and working across multiple verticals including ecommerce, publishing, startups and travel. Grant has deployed Google Tag Manager within a bevy of well known companies such as Dreams, Missguided, Arsenal Football Club and Virgin. He works at Photobox as a data implementation consultant where he helps teams with Google Analytics, Google Tag Manager, Data Studio and a bevy of other tools to generate more revenue through data.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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