Getting Started with Google Tag Manager | December 9

$99 USD each
Thursday, 9 December, 2021
1 4 pm EST
Online

About This Class

Google Tag Manager has revolutionised digital marketing. Anyone can benefit whether you work for a large enterprise or a small startup.

Google Tag Manager lets any web professional take control of their website data and tagging, without needing to be reliant on the IT staff or developers.

This interactive session will take you through the basics of how tag manager works, using easy to understand concepts and practical "real-world" examples. By the end of the workshop you will be confident with deploying and changing google analytics tags, tracking elements like javascript errors and even deploying social media conversion tags to help take your digital marketing to the next level.

Takeaways

  • How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, the most common variables, and trigger types.

  • How marketers now can implement web analytics without IT/developers support.

  • How to implement common marketing tags like Facebook.

  • Implementing Google Analytics within GTM

  • Standard page view and virtual page view tracking

  • Events, goals and goal funnel tracking

  • eCommerce tracking

  • Campaign tracking

  • Using the debugging process to know if you tags are working.

  • Web Analytics implementation best practices

Preparation

  • This class is taken completely online via Zoom. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

About the Instructor

Nitesh Sharoff Photo

Growth Marketer & Entrepreneurship Coach

Nitesh is an experienced growth marketer & entrepreneurship coach. Right now, he's helping large eCommerce brands like Net-a-porter measure their user behaviour and supercharge their growth using data.

Nitesh has built three online businesses and continues to coach startups with rapid experimentation principles, the same principles that grew his eCommerce business to $5M trading in 9 countries. His brand made it on the shelves of retailers such as Selfridges, Debenhams & Weightwatchers and was featured by Glamour magazine and Elle.

If Nitesh isn't teaching, you'll find him passionately chopping away in the kitchen in search of the perfect meal.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.