Google Tag Manager has revolutionised digital marketing. Anyone can benefit whether you work for a large enterprise or a small startup.
Google Tag Manager lets any web professional take control of their website data and tagging, without needing to be reliant on the IT staff or developers.
How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, the most common variables, and trigger types.
How marketers now can implement web analytics without IT/developers support.
How to implement common marketing tags like Facebook.
Implementing Google Analytics within GTM
Standard page view and virtual page view tracking
Events, goals and goal funnel tracking
Using the debugging process to know if you tags are working.
Web Analytics implementation best practices
We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.
All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.
Nitesh is an experienced growth marketer & entrepreneurship coach. Right now, he's helping large eCommerce brands like Net-a-porter measure their user behaviour and supercharge their growth using data.
Nitesh has built three online businesses and continues to coach startups with rapid experimentation principles, the same principles that grew his eCommerce business to $5M trading in 9 countries. His brand made it on the shelves of retailers such as Selfridges, Debenhams & Weightwatchers and was featured by Glamour magazine and Elle.
If Nitesh isn't teaching, you'll find him passionately chopping away in the kitchen in search of the perfect meal.
This class, workshop and/or event is for avocational purposes only. No certificate is awarded.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.