Google Tag Manager is a free tool allowing you to quickly add 'tags' (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT.
This workshop on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags, as well as one or two others. We'll look at tags, the triggers that fire them, and the different variables that you can take advantage of for passing data from your website into Google Analytics.
Background to tag management and why you would want to use Google Tag Manager
Differences between Google Tag Manager and Google Analytics tracking codes
Understand the various ways Google Tag Manager can improve your Google Analytics data
Different elements of Google Tag Manager - Tags, Triggers, and Variables
Example tags and configurations
Lots of practical exercises working on a test tag manager container / test website
Participants should already have access to Google Analytics and Google Tag Manager. You do not need to have already deployed Google Tag Manager as we will go through this in class. It is helpful for participants to have at least a basic understanding of Google Analytics.
Participants must bring their laptops and follow the setup process during the session. Note that implementing Google Tag Manager on a website requires access to edit the code of that site.
This session is taken completely online using Zoom.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
Please note: This session will not be recorded, however slides will be shared following the class.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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