It's the goal of every marketer and analyst - spend less time on spreadsheets and more time developing actionable insights. Enter Google's Data Studio.
Google Data Studio is a free tool for creating custom and easy-to-understand dashboards and generating customisable and informative reports for simple sharing and collaborating in teams. Moreover, Google Data Studio is friendly for beginners and has advanced features for seasoned analytics too. So, for those who feel overwhelmed by data, uninspired by reporting and frustrated by a lack of insight, this is the workshop for you.
Learn the basic configuration of Data Studio
Integrate data from a number of sources
Set up a dashboard that suits your needs and is easy to understand
Discover tips and tricks for creating custom, useful and powerful data visualisations
You will need a Google account to use Google Data Studio, which can be created for free (any gmail address is also a Google account).
This workshop will be completely live and online. In preparation, please download Zoom.
Please note: This session will not be recorded, however slides will be shared following the class.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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