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It's the goal of every marketer and analyst - spend less time in spreadsheets and more time developing actionable insights. Enter Google's Data Studio.
Google Data Studio is a free tool for creating custom and easy-to-understand dashboards and generating useful and beautiful reports and insights for simple sharing and collaborating in teams. For those who feel overwhelmed by data, uninspired by reporting and frustrated by a lack of insight, this is the workshop for you.
You will need a Google account to use Google Data Studio, which can be created for free (any gmail address is also a Google account).
Please note: This session will not be recorded, however slides will be shared following the class.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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