Getting Started with Google Analytics

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Getting Started with Google Analytics

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

About this workshop

Google Analytics is used by half of websites today, though most organisations aren't getting enough insight out of the web analytics tool.

In this class, you'll get to know the basics of using Google Analytics to measure and evaluate performance, and draw insights from the data. You'll get an understanding of what Google Analytics is good at measuring and the role it should play in informing your decisions.

Takeaways

  • What Google Analytics is measuring and how it works
  • Navigating Google Analytics and finding the numbers you need
  • How to install Google Analytics on your website
  • Basics of configuring Google Analytics for more accurate data
  • Important terminology and what different numbers really mean
  • How to find insight in the default reports
  • Setting up goals and conversions in your reports

Prereqs & Preparation

  • Bring your laptop to class
  • You'll need a 'Google Account' for accessing Google Analytics. Any email address can be registered as a Google Account, and every Gmail email address is already a Google Account

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.