Many startups are currently ignoring a simple but incredibly effective process that can improve their ability to attract investment, connect more deeply with target audiences and allow them to continuously innovate. Understanding and adopting a design thinking mindset can give emerging companies a competitive advantage both in how they operate internally and present themselves externally.
Understand the underlying systems and processes for a successful design thinking practice.
Learn concept focus, research methodologies, ideation, and prototyping practices.
See design thinking in real life examples for both digital and physical products, in the US and abroad.
Apply design thinking practices to a concept or problem you are trying to solve.
Come to class with a broad market you are interested in, or a problem you would like to solve.