From Tracking to Traction: Introduction to Google Analytics

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

From Tracking to Traction: Introduction to Google Analytics

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

When it comes to understanding how well your website is performing, Google Analytics provides in-depth information about customers, their behaviours and achievement of business goals. However, most agencies, brands and businesses are not using the data available to its full potential because of a lack of understanding, knowledge and the skills needed to analyse the reports to generate actionable insights from the available metrics.

This class will take students through several real world practical examples and some processes to learn how to generate actionable insights from your reports to improve key pages, focus on sources that send you visitors and ultimately increase the conversion of visitors into customers. At the end of this program students will start looking at their analytics data with a completely new approach which is more aligned with business decision making.

Takeaways

  • Following the "3A Framework" to obtain a "3D View" of your Website data
  • Why you should stop looking at aggregates and how to segment data to make better insights
  • Understanding user journeys and improving user experience
  • Understanding the key metrics that show the success/failure of your website structure, design and content
  • How to set up goals and KPIs that define your online marketing success
  • Defining macro and micro conversion goals for your website
  • Guidelines and Tips for Google Analytics implementation process
  • Google Tag Manager - How marketers can take full control of analytics set up without doing coding

Prereqs & Preparation

This class is for beginner to intermediate users of Google Analytics.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.