From Growth Hacking to Growth Marketing with Slack, Adroll and More...

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Event

From Growth Hacking to Growth Marketing with Slack, Adroll and More... | San Francisco

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Event

About this event

With marketing departments predicted to spend more on technology than the CIO over the next 10 years, will this become the decade of the growth marketer? What skills are required to succeed in this brave new world? What software, tactics, and platforms should one implement? Our panel of growth marketing experts will address these questions and help make sense of the emerging growth technology landscape.

About the Speakers

Shanthala Balagopal - Senior Product Manager, Slack (@shanthala)

Shanthala Balagopal is a Senior Product Marketing Manager for Growth at Slack. A former entrepreneur and a product manager, she started her career at Yahoo and Amazon in Bangalore-India, where she played a pivotal role in establishing them as development centers outside the US headquarters. She led product management and marketing for various tech startups in the Bay Area, where she oversaw all facets of product development and customer marketing. Prior to Slack, she was running an on-demand Indian food delivery service in San Francisco. Shanthala graduated with an MBA in Technology Management from University of Illinois, Champaign-Urbana, and has a Masters in Marketing. She is an avid skier and outdoor enthusiast and loves spending time in the Sierras every chance she gets.

Peter Clark - Head of Growth Marketing at AdRoll (@plc)

Peter Clark is the Head of Growth Marketing at AdRoll and co-founder of the Y Combinator company, userfox, which was acquired by AdRoll in 2014. Peter's past experience encompasses a broad range of activities. He has interned for Michael Bastian, worked as a designer on WonderBra and Nike products, created a top 25 iPhone application, and has two patents relating to personalizing experiences based on user interactions. His biggest claim to fame, however, was being a zombie extra in the cult classic film, "Shaun of the Dead". Peter holds a degree in Computer Science and Industrial Design from Cambridge, UK.

Ivan Kirigin - CEO and Founder of YesGraph, Former Head of Growth at Dropbox (@ikirigin)

Ivan Kirigin is the founder and CEO at YesGraph, a startup that helps products grow with a focus on social graph analysis. Ivan lead growth at Dropbox in the early days, helping the product 12X in 2 years. Previously, Ivan worked on Facebook's virtual currency and cofounded Tipjoy, a social micropayments system in YC W08.

Nadim Hossain, CEO and Founder of BrightFunnel (@nadimhossain)

Nadim Hossain is the former CMO of PowerReviews, where he led marketing and sales development. He more than doubled the revenue, increased demand generation results by 10x, and paved the way to a $168M exit (Bazaarvoice – NASDAQ: BV). Previously, he was a product marketing executive at Salesforce and owned the SaaS P&L at McAfee. He is an alumnus of Amazon.com and Bain & Co. Nadim has written extensively about SaaS and marketing, including contributions to Forbes, Mashable and Venturebeat. He has a BA from Cornell and an MBA from Stanford.

Zack Onisko - Vice President of Growth at Hired Inc. (@zack415)

Zack Onisko is Vice President of Growth at Hired Inc., a fast growing startup that is disrupting the traditional recruiting industry model through its marketplace that connects pre-vetted candidates and companies. Before joining Hired, Zack spent nearly 15 years growing three companies from infancy through successful acquisition.

Moderator and Host

Gregory Kennedy - Co-Founder, Uncharted Minds (@IamGkennedy)

Gregory Kennedy is the Co-Founder of the highly regarded Uncharted Minds Thought Leadership Series. The series has featured speakers from top Silicon Valley companies such as Airbnb, Lyft, Medium, PayPal, Coinbase, BoostVC, Misfit Wearables and more. Gregory is a sought after thought leader, speaker and author whose writing has been featured on The BBC, VentureBeat, YahooFinance, Entrepreneur.com, CMO.com, and Marketing Profs. A former creative director and user interface designer, he has held marketing roles at InMobi, TapSense, and AdRoll. Born in New York City, he now calls Berkeley, California his home.

Agenda:

6:00 p.m. to 7:00 p.m. Networking and refreshments

7:00 p.m. to 8:00 p.m. Panel discussion

8:00 p.m. to 9:00 p.m. Wrap up and meet the speakers

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