Free Intro to Social Media Strategy Mapping | Online Class | December 29

Free
Wednesday, 29 December, 2021
10 am – 12 pm EST
Online

About This Workshop

Looking to improve engagement with your audience on social media, but aren’t sure where to begin? You’ve come to the right place!

In this free, two-hour livestream, you’ll gain a foundational understanding of various social media platforms, and learn to develop and implement an actionable social media strategy. We’ll focus on how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to get maximum engagement from your audience!

What will the livestream learning experience be like?

  • Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
  • Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

Preparation

  • This class is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a link to the platform on the day of the class. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

About the Instructor

Alison Battisby Photo

Social Media Consultant and Founder, Avocado Social

Alison Battisby is a Facebook and Instagram accredited social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, BBC, Tesco and Pringles. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.