Free Intro to Google Analytics Class Online
22

Tuesday, 22 June

1 3 pm EDT

FREE!
Cost

Questions? Read our FAQs

Free Intro to Google Analytics Class Online | June 22

Heidi Massey Photo


Chief Connector and Community Builder, CommunityConnective

22

Tuesday, 22 June

1 3 pm EDT

Online

Anywhere
Online
FREE!
Cost

Questions? Read our FAQs

About This Workshop

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app.

In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward.

What will this remote learning experience be like? - Ask questions and interact with peers and expert instructors — all in real time. Collaborate via live chatbox and Q&A. - Complete hands-on coursework in an online classroom designed to keep you engaged and focused. - Gain accountability and guidance from your instructor and fellow classmates to help you turn skills into career success.

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email help@generalassemb.ly and we'll send sign in instructions right away.

Takeaways

  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events

Preparation

  • Have the Google Chrome Web Browser installed on your computer
  • Sign up for a Google Demo Account
  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

About the Instructor

Heidi Massey Photo

Chief Connector and Community Builder,
CommunityConnective

Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google Ads and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Illinois Students

Participants who complete this workshop will not receive a certificate or any other designation of completion.

This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.

This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.

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