Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
Learn best practices to setup a Google Analytics account
Find your way around your Google Analytics account and learn basic terminology
Identify the metrics that matter to your business and how to measure these in Google Analytics
Learn how to export and share reports and export data
Find out which marketing campaigns and pages on your website create the most business value
Create custom segments, reports and dashboards
Learn the basics of tracking goals, campaigns, conversions and events
NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email email@example.com and someone from our team will be sure to respond to you with sign in instructions right away.
Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google Ads and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.
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