Free Intro to Facebook Advertising | Online Class | October 27

Free
Wednesday, 27 October, 2021
6 8 pm EDT
Online

About This Workshop

With over 2.8 billion active users, and 1.84 billion users that are visiting daily, Facebook is the place to be when it comes to advertising your business!

In this free, two-hour livestream, you’ll learn how to make the most of Facebook advertising. We’ll focus on specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll learn the tools and tricks to run more effective Facebook ads. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to grow your business through Facebook ads!

What will the livestream learning experience be like?

  • Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
  • Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up some in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Learn to stay organized when tracking and reporting results.

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

Preparation

  • This class is taken completely online, and requires a computer and a strong internet connection
  • We will provide a link to the platform on the day of the class NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

About the Instructor

Tina Serio Photo

Digital Marketing Consultant & Founder of Modern Digital, Modern Digital LLC

Tina is a modern marketer with 15+ years of strategy and execution experience across digital marketing, online advertising, demand generation, and traditional marketing. In early 2018, she founded Modern Digital, a digital marketing consulting company based in Sonoma County with a mission to help brands connect with customers using their website and digital channels.

She has worked across B2C and B2B with businesses ranging from small businesses to global enterprises in industries such as technology, finance, wine, hospitality & travel, luxury brands and others. Tina has developed and implemented multi-channel digital marketing strategies for brands such as Salesforce, Autodesk, LinkedIn, Xerox, RE/MAX, and Kaiser Permanente.

Tina has been an in-person and virtual instructor at General Assembly since February 2018. She is also on the faculty of Santa Rosa Junior College. She is a digital marketing speaker, thought leader and trainer with speaking engagements at industry events and educational facilities as well as the author of blog posts and articles for Modern Digital and other publications.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.