Free Intro to Facebook Advertising Class Online | Atlanta
About this workshop
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Learn the anatomy of a successful Facebook ad.
- Understand bidding and how to set up A/B tests.
- Explore Custom Audiences and set up several of your own in your business account.
- Learn how to optimize your ads.
- Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
- Be able to keep your house in order when tracking and reporting results.
Prereqs & Preparation
- This class is taken completely online
- We will provide a link to the platform on the day of the class
- This class requires a computer and strong internet connection
NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email hello@generalassemb.ly and someone from our team will be sure to respond to you with sign in instructions right away.
