Free Intro to Digital Marketing | Online Class | December 27

Free
Monday, 27 December, 2021
6 8 pm EST
Online

About This Workshop

Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.

In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to create your first digital marketing campaign!

What will the livestream learning experience be like?

  • Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
  • Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

  • Understand how digital marketing can help a business drive their bottom line.
  • Learn different tools and strategies used in Digital Marketing today
  • Describe and understand the Objective-First Framework.
  • Apply the Objective-First Framework to a real world example

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

Preparation

  • This class is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a link to the platform on the day of the class. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

About the Instructor

Kristy LaPlante Photo

Principal Consultant, Slalom

Kristy LaPlante is a senior digital marketing leader specializing in cross-channel digital media planning and strategy. She's worked directly with numerous industries including Retail, CPG, Travel, Media, Entertainment, Finance, Healthcare, and Non-profits. Kristy is currently an independent consultant and Founder of Insight DCS, LLC and has worked with iconic global brands including Pepsi, Unilever, Samsung, Nestle, Disney, Nordstrom, Nike, Starbucks and more. She received a Bachelor of Science degree from Ithaca College and a dual MBA and MS degree in marketing from the University of Colorado at Denver. She was recently named one of LuxuryDaily Magazine's "Top 25 Marketing Women to Watch" list and when she isn't teaching at GA, stays busy exploring the mountains with her pup, Lola.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.
Can't Make It?
Follow this workshop to get an email the next time it’s scheduled.
Sign-up not required
Follow
Spread the Word

You May Also Like

Can't Make It?

Follow this workshop to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.