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Free Intro to Digital Marketing Class Online | May 8

Kristy LaPlante Photo

Principal Consultant, Slalom

About This Workshop

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.

  • Survey today’s digital marketing landscape and its career opportunities.

  • Learn to approach a marketing campaign by identifying your objectives first.

  • Get hands-on practice identifying key performance indicators (KPIs).

**Chart your own career path.* * Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online * Digital Marketing Circuit * or level up on the job in our on-campus * Digital Marketing

  • course.

Preparation

  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email hello@generalassemb.ly and someone from our team will be sure to respond to you with sign in instructions right away.

About the Instructor

Kristy LaPlante Photo

Principal Consultant, Slalom

Kristy LaPlante is a senior digital marketing leader specializing in cross-channel digital media planning and strategy. She's worked directly with numerous industries including Retail, CPG, Travel, Media, Entertainment, Finance, Healthcare, and Non-profits. Kristy is currently an independent consultant and Founder of Insight DCS, LLC and has worked with iconic global brands including Pepsi, Unilever, Samsung, Nestle, Disney, Nordstrom, Nike, Starbucks and more. She received a Bachelor of Science degree from Ithaca College and a dual MBA and MS degree in marketing from the University of Colorado at Denver. She was recently named one of LuxuryDaily Magazine's "Top 25 Marketing Women to Watch" list and when she isn't teaching at GA, stays busy exploring the mountains with her pup, Lola.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Free Intro to Digital Marketing Class Online
Saturday, 8 May, 2021
1 3 pm EDT
Toronto (Online)
Free

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