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Free Intro to Digital Marketing Class Online | May 23

Alex Allper Photo

Freelance Creative Director & Digital Marketing Consultant,

About This Workshop

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.

  • Survey today’s digital marketing landscape and its career opportunities.

  • Learn to approach a marketing campaign by identifying your objectives first.

  • Get hands-on practice identifying key performance indicators (KPIs).

**Chart your own career path.* * Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online * Digital Marketing Circuit * or level up on the job in our on-campus * Digital Marketing

  • course.

Preparation

  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email hello@generalassemb.ly and someone from our team will be sure to respond to you with sign in instructions right away.

About the Instructor

Alex Allper Photo

Freelance Creative Director & Digital Marketing Consultant,

Like most, when I was in college there was no such thing as digital marketing. Oh, how times have changed. I’ve worked in marketing throughout my entire career and thanks to General Assembly, was able to refine my digital marketing skill set. It’s almost impossible to start and/or keep your company in business without an online presence. I’m here to help you/your business maximize their digital marketing potential.

I am an outgoing and inspiring creative professional with extensive experience constructing campaign-driven content and bringing ideas to life using digital and integrated marketing methodologies. A proven copywriter of taglines/prose with an innate ability to capture the audience with persuasive presentations. Recognized for designing, developing, and delivering brand-activating promotions and events, while juggling multiple projects simultaneously.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Free Intro to Digital Marketing Class Online
Sunday, 23 May, 2021
10 am – 12 pm EDT
St. Louis (Online)
Free

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