Free Intro to Digital Marketing Class Online

Wednesday, 26 May

4 6 am EDT

Online (Online)

Questions? Read our FAQs

Free Intro to Digital Marketing Class Online | May 26

Catherine Toms Photo

Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly


Wednesday, 26 May

4 6 am EDT

GA Sydney (Livestream)

Online Class
Regular Ticket

Questions? Read our FAQs

About This Workshop

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.


  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

About the Instructor

Catherine Toms Photo

Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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