Free Intro to Digital Marketing Class Online
5

Friday, 5 March

6 8 pm EST

GA Boston (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

Free Intro to Digital Marketing Class Online | March 5

Barbara Maldonado Photo


In-House Agency Client Services Manager, Caterpillar, Inc.

5

Friday, 5 March

6 8 pm EST

GA Boston (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

About This Workshop

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

Preparation

  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email hello@generalassemb.ly and someone from our team will be sure to respond to you with sign in instructions right away.

About the Instructor

Barbara Maldonado Photo

In-House Agency Client Services Manager,
Caterpillar, Inc.

Barbara is a 21-year agency veteran with experience across experiential, digital, and social media marketing verticals. She has lead clients through many digital "firsts" including the first million-dollar ad buy, first social media strategy, and first influencer program all the while growing and evolving strategies and approaches to meet the needs of her clients. She has worked across CPG, telecom, financial, and manufacturing industries and currently serves as the In-House Agency Client Services Manager at Caterpillar, Inc.

In her free time, she works as a small business digital marketing consultant, is pursuing a Master's degree in Organizational Leadership at Johns Hopkins University, and is a digital marketing instructor at General Assembly.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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