Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
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Participants of this workshop will learn:
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I am passionate UX leader with a drive to create amazing app based, online and 'back pocket' experiences that take the friction out of peoples everyday lives. By day, I work in Telstra's Enterprise Mobility team, I evangelise for and consult with the end users to understand their motivation and how they use technology, so that what we build is seamless, and creates real value in their businesses and lives.
My career has spanned working across a range of technology fields, from mobile hardware to delivering integrated solutions by bringing together best of breed digital tools and helping businesses make them work together. I like to believe that there's no problem that thoughtful, well considered design and bleeding edge technology can't improve!
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