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Free Intro to Customer Journey Mapping | Online Class | October 20

Free
Wednesday, 20 October, 2021
3 5 am EDT
Online

About This Workshop

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

Participants of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email help@generalassemb.ly and someone from our team will be sure to respond to you with sign in instructions right away.

About the Instructor

Glenn Carmichael Photo

UX UI Lead, Telstra

I am passionate UX leader with a drive to create amazing app based, online and 'back pocket' experiences that take the friction out of peoples everyday lives. By day, I work in Telstra's Enterprise Mobility team, I evangelise for and consult with the end users to understand their motivation and how they use technology, so that what we build is seamless, and creates real value in their businesses and lives.

​My career has spanned working across a range of technology fields, from mobile hardware to delivering integrated solutions by bringing together best of breed digital tools and helping businesses make them work together. I like to believe that there's no problem that thoughtful, well considered design and bleeding edge technology can't improve!

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.