Free Intro to Customer Journey Mapping Class Online | June 15
About This Workshop
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
Participants of this workshop will learn:
- Where and how to find the necessary data and research inputs to customer journey maps
- Proven consumer journey map design methodologies used for major brands and products
- How to implement consumer journey maps as shown by real business case studies
- This class is taken completely online
- We will provide a link to the platform on the day of the class
- This class requires a computer and strong internet connection
NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email email@example.com and someone from our team will be sure to respond to you with sign in instructions right away.
About the Instructor
Brittney Posternock (BP) is a UX Facilitator. She has lead 50+ workshops and research projects at organizations like International Youth Foundation, World Bank, MicroStrategy, International Monetary Fund, Capital One and is a board member at Northern Virginia Mental Health Foundation. She recently spent 10 weeks in Saudia Arabia teaching UX in partnership with General Assembly and MiSK Academy.
Before shifting her career to user experience design she managed operations teams at SoulCycle and Nordstroms and has 15+ years of experience in customer experience.
As a facilitator, researcher, and educator Brittney uses active listening techniques to guide conversations and learning. She believes that getting feedback early is the pathway to great design and is passionate about spreading the importance of human-centered design across every touchpoint of a business.
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