What problem are we trying to solve? is a great question to ask, but teams usually need help with answering this question properly. Problem framing (and re-framing) is a skill that will help you build empathy with your customers, extract insight from research, unlock more innovative ideas, and improve shared understanding and buy-in from your team and stakeholders.
This online workshop is suited to design teams, product managers, team leaders or business owners. It starts by diving into the nature of problems, and how to use smart questions early on to avoid superficial problem statements and lacklustre solutions. You'll then learn a range of methods to use with your team (in-person or online), to create deeper understanding of problems and greater creativity in tackling them.
In this workshop we will cover:
Critical thinking skills: how to harness a group's subject matter expertise and experience in framing (or re-framing) a problem space successfully, including root cause analysis, perspective analysis and impact analysis
Persuasion: how to communicate the problem to be tackled in more compelling insightful ways, especially for problem statements, business cases and presentations to stakeholders
Think about a particular product/service/business problem you are trying to tackle at the moment; you can work on that problem during this class.
This workshop will be completely live and online. In preparation, please download Zoom.
This session will not be recorded, however slides will be shared following the class.
Ben Crothers has been involved in design since before Netscape ruled the www, and in digital strategy for about the last 10 years. Ben is currently Principal Facilitator at Bright Pilots, and spends a lot his time teaching design techniques, running strategic workshops, and helping teams be more creative and to focus on the right things. Previous to Bright Pilots, Ben was a Principal Designer at Atlassian, a design consultant at Second Road (a strategic innovation consultancy), and directed several projects to help companies and government departments be more creative in solving complex problems for their customers and communities.
Above all, Ben wants everyone to be just as good at the whiteboard as they are at the keyboard, to be better at thinking, communicating, and solving problems visually. He's packed years of experience into practical tips and exercises in his book Presto Sketching: Simple Drawing for Brilliant Product Thinking and Design.
He enjoys pandemic lockdown activities such as veggie gardening and baking bagels.
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