Finding Your Brand Voice | Austin

About this class

For those with a business or business idea, this class will help you understand how to differentiate your brand and product through the development of a brand voice. Brand voice helps define the personality of your business and directly links to your positioning, targeting and strategy.

In this class we will cover how to recognize good branding, get to the root of your brand's mission, break down how to identify your target audience, develop a value proposition for you brand, and create a new piece of content using your brand's new voice and tone.

Takeaways

Students will leave having developed the following for their brand:

• Root of your brand
• An understanding of your audience
• Value Proposition
• Keywords
• Content examples that represent your brand voice

Prereqs & Preparation

This class is ideal for those with an established or new business, but will be helpful to anyone with a business idea.

Please bring a notebook and pen or laptop.