Facebook Advertising for the Win
26

Wednesday, 26 June

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Facebook Advertising for the Win

Melina Peterson Photo


Paid Social + Digital Marketing Consultant | Founder of Cornerlight Digital + 5thfloorwalkup.com | Previously SocialCode + GUESS? Jeans

26

Wednesday, 26 June

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Facebook is a juggernaut with over 1.74 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Takeaways

  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.

Preparation

  • Bring a laptop.

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Melina Peterson Photo

Paid Social + Digital Marketing Consultant | Founder of Cornerlight Digital + 5thfloorwalkup.com | Previously SocialCode + GUESS? Jeans

Melina Peterson is the founder of Cornerlight Digital—a social media advertising + digital marketing consultancy—where she helps both startups and global brands optimize their digital strategy. She also runs the lifestyle site 5thfloorwalkup.com, which has been featured in publications like Refinery29 and Apartment Therapy.

Prior to launching her own consultancy, Melina worked at SocialCode as an Associate Director, managing the paid social agency’s largest fashion + beauty clients such as Gap Inc., Estee Lauder Companies, Barneys New York and Tory Burch. Before SocialCode, Melina worked brand side at GUESS Jeans, overseeing the global brand’s digital advertising and social media.

In addition to teaching courses at General Assembly, Melina has hosted workshops at co-working spaces like The Wing to help startup founders navigate the digital space and better understand how they can leverage channels like paid social to grow their business.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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