Facebook Advertising for the Win Remote (Online)
5

Tuesday, 5 March

11 am – 2 pm PST

GA Seattle (Online)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Facebook Advertising for the Win Remote (Online)

Terry Rice Photo


Digital Marketing Expert-in-Residence, Entrepreneur Magazine

5

Tuesday, 5 March

11 am – 2 pm PST

GA Seattle (Online)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Class

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

Takeaways

  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.

Preparation

  • This class is taken completely online.
  • We will provide login information and a link to the platform on the day of each session.
  • You will need a computer, a strong internet connection, and an open mind to join.
  • If you cannot attend live, don’t fret! The recording will be sent out to everyone as well as the instructor’s slides.
  • This class is taking place in Eastern Time.

About the Instructor

Terry Rice Photo

Digital Marketing Expert-in-Residence,
Entrepreneur Magazine

Terry Rice is a Digital Marketing trainer and business coach based in Brooklyn. His previous experience includes helping clients achieve their marketing goals while working at Adobe and Facebook.

Terry has been been a featured speaker at industry events including Social Media Week and SXSW. He's also a VIP contributor and Digital Marketing Expert-in-Residence for Entrepreneur magazine.

As the founder of Terry Rice Consulting, he helps clients identify the audiences, platforms and tactics aligned with efficiently reaching their desired campaign and growth goals. During his career, he’s consulted hundreds of organizations including Walmart, Bonobos, Warby Parker, Revlon and BarkBox. In addition to working with established businesses, he also serves as a startup mentor at organizations including Techstars and the New York University Entrepreneurial Institute.

Terry holds an MBA from the University at Buffalo with a dual concentration in Marketing and Management Consulting. His areas of focus include Social Media, Campaign Planning & Optimization and Strategic Business Coaching.

In recognition of his exemplary service in the classroom, Terry has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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