Facebook Advertising for the Win Remote (Online)
5

Saturday, 5 December

2 5 pm EST

GA Austin (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Facebook Advertising for the Win Remote (Online) | December 5

Tina Serio Photo


Digital Marketing Consultant & Founder of Modern Digital, Modern Digital LLC

5

Saturday, 5 December

2 5 pm EST

GA Austin (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Takeaways

  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.

Preparation

Basic technical aptitude and orientation to computers, and curiosity to learn new tools.

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course - launches
  • Each individual course participant must have purchased a ticket

About the Instructor

Tina Serio Photo

Digital Marketing Consultant & Founder of Modern Digital,
Modern Digital LLC

Tina is a modern marketer with 14+ years of strategy and execution experience across digital marketing, online advertising, demand generation, and traditional marketing. In early 2018, she founded Modern Digital, a digital marketing consulting company based in Sonoma County with a mission to help brands connect with customers using their website and digital channels.

She has worked across B2C and B2B with businesses ranging from small businesses to global enterprises in industries such as technology, finance, wine, hospitality & travel, luxury brands and others. Tina has developed and implemented multi-channel digital marketing strategies for brands such as Salesforce, Autodesk, LinkedIn, Xerox, RE/MAX, and Kaiser Permanente.

Tina has been an in-person and virtual instructor at General Assembly since February 2018. She is also on the faculty of Santa Rosa Junior College. She is a digital marketing speaker, thought leader and trainer with speaking engagements at industry events and educational facilities as well as the author of blog posts and articles for Modern Digital and other publications.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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