Facebook Advertising for the Win (Online)
14

Wednesday, 14 December

7 10 pm EST

FREE!
Cost

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Facebook Advertising for the Win (Online)

Terry Rice Photo


Digital Marketing Trainer & Consultant, Brooklyn Digital Marketing

14

Wednesday, 14 December

7 10 pm EST

Online

Anywhere
Online
FREE!
Cost

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Class

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.

Prereqs & Preparation

  • This class is taken completely online.
  • We will provide login information and a link to the platform on the day of each session.
  • You will need a computer, a strong internet connection, and an open mind to join.
  • This class is taking place in Eastern Time.

About the Instructor

Terry Rice Photo

Digital Marketing Trainer & Consultant,
Brooklyn Digital Marketing

Terry Rice has been in the Digital Marketing field since 2007 – most notably, helping businesses achieve their marketing goals while working at Adobe and Facebook. He’s utilized both Paid Search and Facebook Marketing across several verticals including E-Commerce, Financial Services, and Technology. Combining a mix of creativity and data driven decision making, Terry is an expert at designing profitable marketing solutions. During his career, he’s worked on direct response and lead generation campaigns for companies including, Dell Computers, 1800Flowers, Home Depot, and Best Buy. He holds an MBA from the University at Buffalo, with a dual concentration in Marketing and Business Consulting.

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