Facebook Advertising for the Win | Online | February 18
Sotirios Seridis
Founder,
XYZ Lab
About This Workshop
Facebook is a juggernaut with over 1.74 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business.
From the anatomy of a high-converting ad to optimisation tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.
Takeaways
- Learn the anatomy of a successful Facebook ad.
- Understand bidding and how to set up A/B tests.
- Explore Custom Audiences and set up several of your own in your business account.
- Learn how to optimize your ads.
- Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
- Be able to keep your house in order when tracking and reporting results.
Preparation
This workshop will be completely live and online. In preparation, please download Zoom and Slack.
About the Instructor
Sotirios Seridis
Founder,
XYZ Lab
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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