Facebook Advertising Bootcamp
23

Thursday, 23 January

9:30 am – 4 pm AEDT

GA Sydney (Main Campus)

1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
Sydney, NSW 2000
$250 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Facebook Advertising Bootcamp | January 23

Jordan Lomax Photo


Co-Founder and Director, Leasy + TheSocialLab

23

Thursday, 23 January

9:30 am – 4 pm AEDT

GA Sydney (Main Campus)

1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
Sydney, NSW 2000
$250 AUD
Regular Ticket

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Workshop

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.

Lunch will be provided. Please send any dietary requirements to sydney@ga.co at least 48 hours before class commences.

Takeaways

  • Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.
  • Create engaging ads by discovering best practices for creative and copy.
  • Understand how to bidding works, and learn strategies for getting the most out of your budget.
  • Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
  • Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
  • Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
  • Best practices for Reporting, and areas of Optimization

Preparation

A laptop is required for this bootcamp.

Please make sure you have a Facebook account with a business and ads account set up. For instructions on setting up an ads account for your business, visit this page.



Pick up where this class leaves off, chart your own career path with our Digital Marketing Immersive career accelerator course. Launch an in-demand career growing audiences and building buzzworthy brands. Our courses feature in-demand technical skills, personalised career coaching, and access to resources that help grads launch an exciting career in digital marketing.

About the Instructor

Jordan Lomax Photo

Co-Founder and Director,
Leasy + TheSocialLab

Jordan Lomax is an experienced Social and Digital Marketing Manager, as well as graphic designer, with a broad portfolio of previous clients across many different industries, including fashion, tech, music, travel and food. She has worked at Spotify, Shopbop, OMD Australia, and many other high profile brands, developing and implementing their digital marketing strategies.

Jordan runs The Social Lab - a social, web and design agency servicing a range of clients, big and small, as well as developing her own product - a rental management application to be used by both tenants and agents, Leasy. She is also the Lead Instructor for General Assembly's Digital Marketing immersive, guiding students along the road to becoming fully-fledged Digital Marketers.

In what little spare time she has, Jordan is an enthusiastic consumer of reality television and loves spending time with her beautiful pooch, Iggy.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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