Facebook Advertising Bootcamp | March 25
Jackelyn Dacanay
Founder and Creative Director,
THE ART OF FATE
About This Workshop
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.
Create engaging ads by discovering best practices for creative and copy.
Understand how to bidding works, and learn strategies for getting the most out of your budget.
Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
Best practices for Reporting, and areas of Optimization
Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket
About the Instructor
Jackelyn Dacanay
Founder and Creative Director,
THE ART OF FATE
Jackelyn Dacanay is a Freelance Digital Designer and Marketing Consultant based in the Greater Boston area. She is a Rhode Island native and holds a A.A. degree in Merchandise Marketing from The Fashion Institute of Design and Merchandising in Los Angeles, CA. Her career has led her across LA, NYC, Providence, and Boston, where she now resides. Her clients feature some of the top “Best of Boston” businesses including: Bella Santé Spas, Eastern Standard, KOHR Golf, and Brafton.
She teaches Digital Marketing and Data Workshops at General Assembly, and was recently nominated as one of GA’s top Instructors. She has taught workshops at Harvard Business School, Brown University, General Assembly, Artisan’s Asylum, Start-up Boston, Venture Cafe, and more.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
