Facebook Advertising Bootcamp | June 29
About This Workshop
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
- Execute measurable and impactful Facebook campaigns which drive ROI and business awareness.
- Create engaging ads by discovering best practices for creative and copy.
- How to bidding works, and learn strategies for getting the most out of your budget.
- Targeting capabilities, including Custom and Lookalike Audiences.
- Properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
- Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
- Best practices for reporting, and areas of optimization.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket
About the Instructor
Bogdan is a highly motivated entrepreneurial marketing professional with a diverse background in brand building, event management, grassroots marketing initiatives, fundraising, and social media campaigns. From bicycling across the United States and co-founding New York City’s first-ever mobile skateshop, to building skateparks and growing the skateboarding community in Cuba, Bogdan is always up for a challenge. Always thinking creatively and on his feet, always able to multitask while leveraging his numerous relationships within the action sports, fashion, music and art worlds to achieve success.
Bogdan recently left his position at Jerry Media by j**kjerry to start his own Digital Agency, Manhattan Made Marketing. "
This class, workshop and/or event is for avocational purposes only. No certificate is awarded.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.