Facebook Advertising Bootcamp | Online | November 24

$199 AUD each
Tuesday, 23 November, 2021
9 pm – 2 am EST
Perth (Online)

About This Workshop

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.

Takeaways

  • Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.
  • Create engaging ads by discovering best practices for creative and copy.
  • Understand how to bidding works, and learn strategies for getting the most out of your budget.
  • Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
  • Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
  • Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
  • Best practices for Reporting, and areas of Optimization

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

This session will not be recorded, however slides will be shared following the class.

About the Instructor

Sotirios Seridis Photo

Founder, XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.