Facebook Advertising Bootcamp | Online | February 12
Tom Willis
Chief Marketing Officer,
LawPath
About This Workshop
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.
Takeaways
Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.
Create engaging ads by discovering best practices for creative and copy.
Understand how to bidding works, and learn strategies for getting the most out of your budget.
Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
Best practices for Reporting, and areas of Optimization
Preparation
This workshop will be completely live and online. In preparation, please download Zoom and Slack.
This session will not be recorded, however slides will be shared following the class.
About the Instructor
Tom Willis
Chief Marketing Officer,
LawPath
Tom Willis is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.
Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups; in 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown exponentially, assisting over 55,000 businesses, and helping save tens of millions in legal fees.
Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.
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