Facebook Advertising Bootcamp | Online
21

Saturday, 21 November

12 7 pm EST

GA Manchester (Livestream)

Online Class
Livestream
£250 GBP
Regular Ticket
£250 GBP
Total

Questions? Read our FAQs

Facebook Advertising Bootcamp | Online | November 21

Jackelyn Dacanay Photo


Founder and Creative Director, THE ART OF FATE

21

Saturday, 21 November

12 7 pm EST

GA Manchester (Livestream)

Online Class
Livestream
£250 GBP
Regular Ticket
£250 GBP
Total

Questions? Read our FAQs

About This Workshop

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn how to achieve your business objectives by integrating Facebook with other Marketing channels including Email and Google AdWords.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Takeaways

  • Learn how to execute measurable and impactful Facebook campaigns which drive ROI and Awareness for your business.

  • Create engaging ads by discovering best practices for creative and copy.

  • Understand how to bidding works, and learn strategies for getting the most out of your budget.

  • Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.

  • Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.

  • Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.

  • Best practices for Reporting, and areas of Optimization

Preparation

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket

Please note: This session is not recorded.

About the Instructor

Jackelyn Dacanay Photo

Founder and Creative Director,
THE ART OF FATE

Jackelyn Dacanay is a Freelance Digital Designer and Marketing Consultant based in the Greater Boston area. She is a Rhode Island native and holds a A.A. degree in Merchandise Marketing from The Fashion Institute of Design and Merchandising in Los Angeles, CA. Her career has led her across LA, NYC, Providence, and Boston, where she now resides. Her clients feature some of the top “Best of Boston” businesses including: Bella Santé Spas, Eastern Standard, KOHR Golf, and Brafton.

She teaches Digital Marketing and Data Workshops at General Assembly, and was recently nominated as one of GA’s top Instructors. She has taught workshops at Harvard Business School, Brown University, General Assembly, Artisan’s Asylum, Start-up Boston, Venture Cafe, and more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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