Marketing is a vital part of human communication. We build products that we believe will positively impact human lives and the world, and we want to share these products so they reach the people who need them the most. However, many of the popular platforms available to marketers have been designed in ways that can have serious repercussions for human rights.
Social media algorithms, for example, are engineered to increase engagement, but can also amplify polarisation. There's been an increasing demand for stronger policies & processes on social media to address discriminatory practises and to protect marginalised and vulnerable communities.
Are you confident your marketing practices aren't funding hate speech or fake news? Can you confidently say that your marketing promotes diversity and prioritises harm reduction?
This class will focus on the ways that marketers can negotiate this space in 2021. In this session, we’ll walk through:
An introduction to ethics of digital marketing including an introduction to digital privacy and surveillance, seduction and persuasion and democratic information environments.
An introduction to negotiating ethical conflict.
Building a roadmap for change internally in your company and externally to campaign for diversity in the digital marketing landscape. **This is a standalone module in the Ethics by Design Workshop Series*, which encourages you to think more deeply about the products we design and how they are changing our lives and what it means to be human. Check out the upcoming dates for the other classes in the series:
We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.
All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.
Alice Thwaite is the founder of Hattusia and a technology ethicist. She holds a MSc from Oxford University in the Social Sciences of the Internet, and a MA Cantab from the University of Cambridge in the History and Philosophy of Science.
She is frequently asked by BBC News and BBC World News to commentate on matters relating to technology, ethics and society. She has bylines in openDemocracy, Quartz and politics.co.uk. Alice is the presenter of a popular podcast that tackles various matters relating to ethics & technologies impact on society.
Alice specialises in healthy information environments. She is the founder of the Echo Chamber Club and is the author of philosophical theories relating to technology, conflict and disagreement. She is often called upon to review issues relating to disinformation, content moderation, advertising and data ethics.
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