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Ethics by Design Workshop Series: Ethics of Digital Marketing | October 19

£35 GBP each
Tuesday, 19 October, 2021
1 3:30 pm EDT
London (Online)

About This Workshop

Marketing is a vital part of human communication. We build products that we believe will positively impact human lives and the world, and we want to share these products so they reach the people who need them the most. However, many of the popular platforms available to marketers have been designed in ways that can have serious repercussions for human rights.

Social media algorithms, for example, are engineered to increase engagement, but can also amplify polarisation. There's been an increasing demand for stronger policies & processes on social media to address discriminatory practises and to protect marginalised and vulnerable communities.

Are you confident your marketing practices aren't funding hate speech or fake news? Can you confidently say that your marketing promotes diversity and prioritises harm reduction?

This class will focus on the ways that marketers can negotiate this space in 2021. In this session, we’ll walk through:

  • An introduction to ethics of digital marketing including an introduction to digital privacy and surveillance, seduction and persuasion and democratic information environments.

  • An introduction to negotiating ethical conflict.

  • Building a roadmap for change internally in your company and externally to campaign for diversity in the digital marketing landscape. **This is a standalone module in the Ethics by Design Workshop Series*, which encourages you to think more deeply about the products we design and how they are changing our lives and what it means to be human. Check out the upcoming dates for the other classes in the series:

Ethics by Design Series: Overview & Human Rights

Ethics by Design Series: Ethics of Algorithms & AI

Ethics by Design Series: Democracy, Privacy & Technology.

Preparation

  • This class is taken completely online via Zoom. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

About the Instructor

Alice Thwaite Photo

Founder & Technology Ethicist

Alice Thwaite is the founder of Hattusia and a technology ethicist. She holds a MSc from Oxford University in the Social Sciences of the Internet, and a MA Cantab from the University of Cambridge in the History and Philosophy of Science.

She is frequently asked by BBC News and BBC World News to commentate on matters relating to technology, ethics and society. She has bylines in openDemocracy, Quartz and politics.co.uk. Alice is the presenter of a popular podcast that tackles various matters relating to ethics & technologies impact on society.

Alice specialises in healthy information environments. She is the founder of the Echo Chamber Club and is the author of philosophical theories relating to technology, conflict and disagreement. She is often called upon to review issues relating to disinformation, content moderation, advertising and data ethics.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.