Empathy Inspired Design & Online Health Communities | Online

About this event

This meetup group is the San Francisco Bay Area chapter of Medicine X (http://medicinex.stanford.edu). Medicine X is a catalyst for new ideas about the future of medicine and health care. The initiative explores how emerging technologies will advance the practice of medicine, improve health, and empower patients to be active participants in their own care.

About the Speakers

Amy Cueva believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality.

Amy plays an essential role in MadPow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind MadPow’s Healthcare Experience Design Conference—now in its fifth year and expanded and rebranded as HxRefactored—Amy has successfully connected and networked disparate parts of a challenging and siloed system.

As a speaker, Amy shares her vision and methodology at influential events such as Design Management Institute, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford Medicine X, Health 2.0, and HIMSS.

With her partners Will Powley and Bradley Honeyman, Amy’s grown MadPow’s presence, client base, and revenue, leading to MadPow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal for 2014. She supports the vision and mission of An Orphan’s Dream, a nonprofit organization offering an oasis for AIDS-orphaned children in Gachoka, Kenya.

Gilles Frydman is a Co-Founder of Smart Patients, Inc. and has been a pioneer of online health communities. He was the founder in 1995 of the Association of Cancer Online Resources (ACOR), the largest online social network for cancer patients, composed of nearly 200 support groups for individuals with cancer. ACOR has served over 600,000 cancer patients and their caregivers to optimize patient care, for which Frydman was named by CNN in 2008 as one of six Empowered Patient’s Health Heroes.

He blogs regularly at e-patients.net, is a frequent speaker to health care audiences in the US and France, and has appeared in many publications ranging from the British Medical Journal to the Wall Street Journal.

He is a member of the Cook’s Branch Initiative, a group formed by the late Dr. Tom Ferguson to promote participatory medicine; and with this group is a co-founder of the Society for Participatory Medicine. He serves on a number of advocacy and advisory committees in support of patient-centered computing, consults for Internet-based corporations and startup initiatives, and has received funding from the Robert Wood Johnson Foundation to study and disseminate information about online patient resources. Some of his most recent projects are related to the ways in which online environments can be used to facilitate and improve health care, particularly for people suffering from rare and deadly conditions.