Empathy Edge: How to Create an Empathetic Brand in a Digital World
7

Thursday, 7 November

6 8 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
FREE!
Regular Ticket
`

Questions? Read our FAQs

Empathy Edge: How to Create an Empathetic Brand in a Digital World | November 7

Maria Ross Photo


Founder, Red Slice, and Author, The Empathy Edge

Parissa Behnia Photo


CEO & Business Whisperer

Marti Konstant Photo


Founder, Agile Careerist Project | Workplace Futurist | Author

7

Thursday, 7 November

6 8 pm CST

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
FREE!
Regular Ticket
`

Questions? Read our FAQs

About This Event

Sexism. Ageism. Deep-seated, mind-clouding prejudices.

Furious customers and failed business launches. Partnerships abandoned out of fear, projects destroyed by misunderstanding.

Every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy.

When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, listen, or understand another point of view—we remain paralyzed. Instead of finding solutions, we repeat the same mistakes. This impacts our professional reputation, team’s productivity, customer’s experience and organization’s performance.

Our digital world does not let us off the hook in showcasing this deeply human connection. In fact, doing business online and in social media demands that we be even more empathetic than ever before if we want to keep customers, gain market share and thrive.

Here from San Francisco on her book tour, brand strategist and speaker Maria Ross, shares insights from her just-released book, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success. A Playbook for Brands, Leaders, and Teams. She headlines a lively panel of business experts as they explore the value of compassion as an engine for your brand and culture success. Learn how you as leaders and marketers can amplify empathy through your work, create a more empathetic experience online and bring your organizations along with you to create a better world.

Takeaways

  • Why empathy is actually good for business. Empathy is not just nice: it’s a competitive advantage. We'll walk through the financial & organizational benefits of acting with empathy–and how you can persuade others in the organization to do the right thing.

  • How to avoid the "empathy veneer." Rather than simply play to good press, there are three levels your organization (regardless of size) must address to truly act with empathy and walk its talk. And learn the crucial role you can play to kick this into motion.

  • How to flex your empathy muscle: Five ways to cultivate empathy in your digital communications with customers, colleagues and community.

About the Speakers

Maria Ross Photo

Founder, Red Slice, and Author, The Empathy Edge

Maria is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks on brand storytelling and customer engagement. Maria's newest book is The Empathy Edge: Harnessing the Power of Compassion as an Engine for Success (A playbook for brands, leaders, and teams). She is also the author of Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs. She has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur.com, ABC News, Huffington Post, and Forbes.com

Parissa Behnia Photo

CEO & Business Whisperer

Parissa Behnia is the Business Whisperer of Sixense Strategy. She is the secret weapon that busy CEOs use when they are hungry to find new ways to win customers and beat back the competition. Parissa is also a partner at 678 Partners, a firm offering strategic services to Family Offices. She holds an advisory board position at Cora, a Chicago based female founded startup that is best described as the Kayak of furniture. She’s recognized in the Chicago entrepreneurial community as an advisor and angel investor, with a particular heart for fellow female founders but a love of creative minds above all else. Parissa is a frequent speaker on topics such as strategy, leadership and entrepreneurship. She is also an active mentor and volunteer in cultural, civic, women’s, education and business organizations and has served in numerous service leadership and non-profit board positions. Parissa holds an BA from Northwestern University and MBA from NYU Stern School of Business.

Marti Konstant Photo

Founder, Agile Careerist Project | Workplace Futurist | Author

Marti Konstant is a workplace futurist and the best-selling author of Activate Your Agile Career
She has an MBA from the University of Chicago Booth School of Business and is a former technology executive who has worked in Silicon Valley.

Through keynote presentations and workshops Marti helps leaders cultivate career agility, rather than fight it in their workplace. Named a top career influencer, she has been featured in media outlets such as NBC Chicago, Levo League, The Muse and has worked with companies like Samsung, Dow Jones and Apple. She is an investor in multiple technology companies and is an expert in applying agile principles to workforce development.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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