Email Marketing for Entrepreneurs and Startups

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

Email Marketing for Entrepreneurs and Startups

New York City

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

About this workshop

Learn how to build an email marketing strategy that grows your business by acquiring and retaining customers. Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who looking to increase your skills, this class serves as an introduction to help get you going.

Takeaways

In-depth understanding of email marketing within each stage of the customer journey, as well as common types of marketing emails. How to utilize email marketing to drive sales and revenue for your business. How to use automation and segmentation tools to personalize or customize your messages to your audience. How to design a marketing email using a drag and drop platform such as MailChimp (no coding skills needed). How to integrate email marketing into other aspects of your digital marketing strategy. How to analyze data and results from email marketing campaigns. Best practices and guidelines to abide by regulations such as CAN-SPAM and GDPR laws.

Prereqs & Preparation

  • Please bring a laptop computer to class (a Windows PC or MacBook)
  • Optional: Access to an existing email service platform

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