Saturday, 29 June
New York City
GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010
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Learn how to build an email marketing strategy that grows your business by acquiring and retaining customers. Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who looking to increase your skills, this class serves as an introduction to help get you going.
In-depth understanding of email marketing within each stage of the customer journey, as well as common types of marketing emails. How to utilize email marketing to drive sales and revenue for your business. How to use automation and segmentation tools to personalize or customize your messages to your audience. How to design a marketing email using a drag and drop platform such as MailChimp (no coding skills needed). How to integrate email marketing into other aspects of your digital marketing strategy. How to analyze data and results from email marketing campaigns. Best practices and guidelines to abide by regulations such as CAN-SPAM and GDPR laws.
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